Track calls by KEYWORD with Google Analytics

  • 0
  • 1
  • Idea
  • Updated 2 years ago
  • (Edited)
Archived and Closed

This conversation is no longer open for comments or replies and is no longer visible to community members. The community moderator provided the following reason for archiving: We have archived this topic as it has either reached a resolution has become inactive, or information contained in this thread is no longer accurate. If you have a related question on this subject, please post a new topic.




I first saw this at DialogTech (formerly ifByPhone).

They made it possible to track calls as part of the sales funnel, --even down to the keyword....

So, if you're running a PPC (pay-per-click) campaign for "Your Keyword" and you receive a call on this number or extension, you'll know where they came from.

This can be enormously beneficial in tracking customer acquisition costs. For example: One campaign might achieve more email opt-ins, while the other campaign attracts more CALLS. And while the campaign with CALLS may cost more, ... it might also result in 3x's the sales.

In Google Analytics, a "Goal" represents a completed activity to measures conversions. So you can setup a goal for "visits", a goal for "calls", and a goal for "thanks-for-your-order.html".

This can help you narrow your marketing efforts and get laser focused using different numbers/extensions for different ad campaigns. You'll also be able to uncover weak links in your sales funnel and focus your attention on more deserving campaigns.
Photo of Dave

Dave

  • 70 Points

Posted 2 years ago

  • 0
  • 1

There are no replies.

This conversation is no longer open for comments or replies.