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george1 avatar image
george1 asked ·

RingMe

I would like to add my one main phone number to online ads and be able to track which ad generated the call.  Perhaps phone numbers embedded in websites can contain additional parameters that are passed on to Ringcentral and included in reporting.

Use case:  A marketer creates an ad campaign with three versions of the ad.  The call to action is a button that says "Call us now at 555-555-1212" .  The number is clickable and generates a call through ringcentral.  Each version of the ad has a different parameter associated with the same phone number - 555-555-1212Blue, 555-555-1212Red, etc.  Would be really cool if these parameters were compatible with Google Analytics tags for example.

User can look at Ringcentral call logs and see which incoming calls have Blue or Red associated with them and can then determine which advertisements are most effective.

I have no idea how ringcentral or even phones in general work so maybe I'm asking for something impossible.

G




ringme
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mike avatar image
mike answered ·
Hi John,   What you may want to do is use the RingMe feature. Visit this page for details:  https://success.ringcentral.com/articles/RC_Knowledge_Article/How-to-setup-a-Ring-Me-button-on-my-pag...

You could generate 3 different buttons and perhaps create a new extension for each one so you can see how many calls go to those extensions. 

Mike
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Mike...this is a great and inexpensive idea.
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Chuck Fuscone avatar image
Chuck Fuscone answered ·
Geroge, this is possible but what most marketers do is have seperate phone numbers for different adds and then could track that way.

You could add additional phone numbers to your account for $4.99 per month and track that way.

I think this will get you what you are looking for.

Chuck
Certified RC Installer
chuckfuscone@gmail.com
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george1 avatar image
george1 answered ·
The ring me button looks very promising - do you know if people have had success integrating a google analytics tracking tag to the button?


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Hi George,   Google Analytics is a wonderful tool, but I'm not sure how accurate it will be for something like this due to all the bots and web crawlers, etc.   I'm sure you can look at the click rates and get a good idea of how well it's working, but there's nothing more accurate than actually tracking the completed phone calls even if you decide to add new numbers like RC Installer suggested. If it's a very big ad campaign, it might be worth a few extra bucks for the extra numbers if that makes it easier to track. 
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