@Frazier Trager Please know, RingCentral is not enforcing this, but rather the FCC and ultimately the carriers.
We are simply working to be compliant.
Our intention is to support you in this process no matter what your use case is.

Please feel free to ask your questions here or contact my team at Community.Support@RingCentral.com

Well compliance to something that is going to lose your company many users does not seem like a good business strategy. I think you and your competitors who have agreed to this FCC demand without a fight are going to see many small business customers port over to cell service for their business. Guess who wins... The very carriers you are trying to be compliant with. If your company truly wants to be proactive it would be getting together with other providers to change this rule to only apply to bulk SMS messaging... more than one number. Charge more for the campaign side, but let the small businesses continue to help their customers on a one to one basis. Sorry to put the burden on you as I know you are just trying to keep the peace.

This entire approach to SMS is counterintuitive to small business success and support. It is penalizing all for the mistakes of some.

The worst part is, as long as the large companies comply with the new campaign standards they can still bulk text, yet all of us who just want to reply to customers who text our business number are paying to be compliant.

Those carriers should be dealing with the real issue of abuse instead of benefiting from new fees to small business registrations, when it still isn't addressing bulk texting. I think most people would be fine with a rule to stop bulk texting. Lat the new rule be SMS only allows one to one texting. Simple done. Let users opt in to a bulk SMS just like they have for email. Double opt in to receive bulk texts from a trusted business. Let the rest of us text and email our clients. Just seems backwards.

My comments are global and not just picking on Ringcentral. Question... currently I only get text on our business line by inquiries from customers or someone with our business card. If we register our company is that opening us up to receive texts from trusted businesses that pay to send campaigns? My worry is now we are all registering our businesses in a database that can be sent SMS texts to people who are trusted registrants.

Right spam texts. So stop bulk texting on your platform. Make texting a one to one communication for ringcentral users. That is how sms started. I know many people who hate being added on to group text messages. Even amongst friends. The problem is that this is a money maker for the very businesses that are putting these rules in place. Now they see another revenue stream by registering everyone. Not seeing the benefit as the end user. Unsubscribe, and block solves the receiving problem. Stop the bulk sending. It's an easy solution but they don't want a solution the impacts data rates and bulk campaign fees currently being collected.