Can someone clarify--is it really the case the I have to register a "campaign" with TCR, obtain consent, have an opt-out mechanism, and pay some BS monthly fee--all so that I can send a few text responses to my clients and vendors? Do I really need consent to text a client that I'm stuck in traffic and will be 5 minutes late? Do my vendors really need the ability to opt out of messages like "i'm sorry i missed your call--will try you this afternoon?". This sounds like a money grabbing bureaucratic hellhole. Please someone tell me that my understanding is wrong--and tell me how to continue to use SMS on my RC line in the same way I use it on my cellphone.

Sidenote--I still can't opt out of messages from shortcode spammers because RC won't let me send texts to shortcode numbers, but I have to register a campaign so that I won't cause the same frustration to others??