Yes. RingCentral’s App Connect can integrate with proprietary CRMs, including custom-built and home-grown systems. Whether your CRM is commercial or completely bespoke, App Connect provides the tools and flexibility needed to create a seamless integration.
Designed for Flexibility
App Connect is an open-source framework that allows developers to build custom adapters tailored to specific CRM environments. This makes it possible to bring RingCentral features—like call logging, SMS capture, and real-time contact syncing—directly into your CRM interface, without needing to rely on pre-built connectors.
Key Requirements
To integrate a proprietary CRM with App Connect, your system needs to expose a few RESTful APIs that enable communication between the platforms. These include:
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Authentication: Ideally supports OAuth 2.0, though other token-based mechanisms can work with some adaptation.
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Contact Lookup: An endpoint that retrieves contact information by phone number.
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Contact Creation: An API that allows creating new contacts when no match is found.
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Communication Logs: Endpoints for creating, retrieving, or updating call logs and SMS messages.
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User Info: An endpoint that returns current user details and validates access credentials.
If your CRM supports these capabilities, integration is straightforward using the App Connect framework.
Getting Started
If you're a developer, you can begin crafting a custom integration today using the App Connect Developer Guide, which outlines everything from authentication flows to handling contact data.
If you need assistance, RingCentral’s professional services or partner network can help support or implement your custom integration.
Final Thoughts
Proprietary CRM? No problem. With App Connect, you’re not locked into a specific software ecosystem. Whether you’ve built your CRM in-house or tailored an existing platform to your unique workflow, App Connect can bridge the gap between your CRM and RingCentral’s powerful communications suite.
