Hi everyone,
I wanted to take a moment to address a question that’s been circulating: Is App Connect going to become a paid product? The short answer is — we're exploring it. But I’d like to provide some clarity on what that might look like and, more importantly, why we’re considering it.
First, let me say this: App Connect is one of my favorite products I've ever worked on. The people I’ve met, the businesses I’ve learned from — it’s been an incredible experience. I deeply believe in this product and its ability to simplify workflows and improve communication for our customers. In order to continue growing and improving it, we need a sustainable way to fund its development. That’s why we’re currently exploring a path to monetize App Connect.
Let me walk you through where we are in our thinking — and invite your feedback.
What Might Change?
At the heart of this potential change is the introduction of a free version and a premium version of App Connect.
Free Version – What stays accessible to all:
We know that core features like logging RingCentral communications into a CRM are essential. So under any model we consider, some version of App Connect will always remain free. The free version would continue to include the features many customers use today:
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Click-to-dial
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Screen-pop
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Unlimited logging (from the App Connect client)
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Access to RingCentral’s communications client (SMS, calls, etc.)
For the vast majority of users, these core features meet their needs. In fact, about 90% of users log fewer than 100 calls per month — and we expect most of these users would continue using App Connect at no cost.
What Would Be Premium?
Some features are more advanced and often used by larger teams. These are the kinds of capabilities we’re considering making part of a paid tier. Here’s what we have in mind:
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Offline or server-side call logging
Log calls across your company without requiring every user to have App Connect installed. Great for real-time syncing and more robust logging. -
Logging of AI-artifacts
Log AI-generated call summaries and transcripts to your CRM. -
Admin-managed settings
Configure App Connect once and apply settings across your organization. This streamlines onboarding and reduces IT effort. -
Call-down lists
Build and manage follow-up call lists. Create them from your contacts or with a “click-to-dial-later” feature, then dial through the list efficiently, with automatic call logging. -
Voicemail drop
Pre-record voicemail messages and "drop" them into inboxes during outbound calls. Helps increase productivity by speeding up repetitive voicemail tasks.
What About Pricing?
We’re still fine-tuning the details. But here’s a general idea: if you're logging fewer than 500 calls a month, pricing might be around $50/month. This would give access to all premium features and support continued innovation.
We’re aiming for a model where you only pay if you're truly getting added value from those premium features — and where smaller teams or casual users can continue using App Connect without worrying about cost.
We Want to Hear From You
This is still very much in the exploration phase. Nothing is set in stone. Our goal is to make sure we’re creating something that works for our customers — and we can’t do that without your input.
If you have thoughts, concerns, suggestions, or just want to share how you’re using App Connect today, we’re all ears. Please comment below or reach out directly. Your feedback will shape where we go from here.
Thanks for being part of the App Connect community — we’re excited about what’s ahead.