We create CRMs within a larger multi-purpose platform that handles sales, inventory, and accounting. Can App Connect only integrate with standalone CRM services, or can it work with custom systems like ours?

This is a question numerous developers have approached us with.

App Connect’s name was chosen deliberately, because while its core use case has a strong correlation to CRMs, it isn't limited strictly to CRM systems. It was named to reflect its versatility. Technically, App Connect can integrate with any system, whether it's a traditional CRM or a custom-built platform.

That said, for App Connect to function as intended, the system you're integrating it with should support two key concepts:

1. A contact database with phone numbers – This allows App Connect to associate phone calls and messages with a person or entity in your system.

2. Support for logging notes or communications – This is where App Connect really shines. Its core purpose is to log communications like calls, voicemails, and texts into your platform.

Now, if you're mostly interested in features like click-to-dial or screen-pop, and not as concerned about logging communications, you might also want to consider the RingCentral Embeddable product. App Connect is actually built on top of this framework, which is designed for more general use and gives developers the flexibility to create custom embedded phone experiences.

In short: No, App Connect is not limited to CRMs—but the more your system behaves like one in terms of contacts and communication tracking, the better your experience will be.

Hope that helps! Let me know if you have follow-up questions.