I just learned that a paid third-party app is required to integrate RC SMS into Zoho. I asked customer service reps from both companies if RingCentral and Zoho integrated and if I could send/rec RingCentral SMS in Zoho, and both said yes. I guess it is my fault for not asking the right question. Only telephony natively integrates.

I need to figure out how to integrate RingCentral SMS into my Zoho CRM Standard account. The extensions I have found so far are expensive and require a Zoho Enterprise account and/or webhooks (not included in Zoho Standard). Does anyone have any ideas? Is RC developing an app for its customers? Zoho is a popular CRM. Thanks.