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The First Step
February 14, 2023
Question

Is there the ability to register for person to person SMS communication only?

  • February 14, 2023
  • 12 replies
  • 1194 views

As others have noted, we only communicate via SMS with clients of our business. The registration from doesn't allow for basic SMS texting. But yet we are to provide opt-in and opt-out words and sample communications. How can you say you will follow the requirements when the requirements to match the business practice?

12 replies

New Participant
March 21, 2023

It's a garbage hand that is being dealt to any SaaS provider involved in texting.
RC is not alone, but while I understand they have to deal with this, they by no means are they early to this issue. They are woefully late. The first deadlines were actually in Nov/Dec. The deadlines keep getting pushed back and are just now coming to a head.

A few facts* that have surfaced:

*The facts are changing all the time on A2P 10DLC registrations. Anyone that knows anything is probably out of date by next week.

Most alarmingly - There is (too) quiet concern regarding the ownership of TCR. (China) https://www.marketscreener.com/quote/stock/KALEYRA-INC-54264487/news/TCR-Acquisition-LLC-Makes-Formal-Offer-to-Acquire-100-of-The-Campaign-Registry-from-Kaleyra-Inc-40963336/

I tried writing my congressman on this... but they are busy with nonsensical issues that don't impact real people or business.

More so: Two major US carriers are driving this harder than anyone - T-Mobile and AT&T.
Don't like this? Tell them. (This isn't RC's fault)

The threat of $10 fines (T-Mobile) per unregistered message is understandably enough to make Ring Central justified in stopping unregistered traffic. To not, would mean unsustainable risk in a non-neutral playing field.

We can all agree - the threat of fines and filtering on legitimate businesses hardly feels like a solution to prevent bad players from playing badly. It only punishes the good guys and does nothing to solve Spam issues.

In the end - I know nothing. All I really see is this.

- Businesses need to pay more to text.
- We have no choice but to send our data to (TCR) which has ties to the Peoples' Republic of China, while.... (and this is key)

- Carriers make more money to 'keep people safe' from spam.

I'm not a fan of how RC is managing this. But I can tell you confidently RC makes no money on this. It is only headache, heartache, pain and stress. I'm sympathetic for anyone that works in this space and is caught in the middle between angry clients that don't know and carriers that don't care.

Meanwhile... the FCC lags, and our US representatives argue about whether or not to ban TikTok... We're doomed... aren't we? ;)

Cheers.


New Participant
March 22, 2023

Craig O'Neill wrote:

I tried writing my congressman on this... but they are busy with nonsensical issues that don't impact real people or business.

I love you.

We can all agree - the threat of fines and filtering on legitimate businesses hardly feels like a solution to prevent bad players from playing badly. It only punishes the good guys and does nothing to solve Spam issues.

Marry me.

Going to have to put disclaimers on our page indicating issues with SMS to our customers. Big problem is a significant amount of our customers do not have/use email and this is going to harm business.