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The First Step
March 9, 2023
Question

TCR Registration obtaining consent

  • March 9, 2023
  • 4 replies
  • 1818 views

We do not plan on creating mass marketing campaign, only person 2 person messaging. Do we need to have consent from recipients from outside our organization ?

4 replies

BeckyH
Community Manager
Community Manager
March 9, 2023

@Mike Dickson The short answer - yes.
Any business using SMS/texting for one-offs, appt. reminders, friendly updates, texts to internal team members, or informational shares has to register the same as businesses that do big marketing campaigns via text.


The First Step
March 9, 2023

So reading the CTIA-Messaging-Principles-and-Best-Practices- If we initiate the conversation p2p we have to include a "Stop" option in the message?

The First Step
March 13, 2023

Where can I find the guidelines you supplied?

The First Step
March 20, 2023

Is there a hard cutoff date for our SMS messaging if the campaign is not approved by March 31st 2023?